Mission-led cooperation for cultural tourism, institutions and China-ready projects
ICCTA works as a non-profit cultural and tourism exchange platform, while creating practical routes for sustainable cooperation between Ireland and China: destination promotion, guide-network support, delegation visits, FAM trips, events, newsletters and video storytelling.
A clear entry point for organisations, not a generic business consultancy
This partnership page is designed for destinations, attractions, hotels, tour operators, cultural organisations, city teams, education institutions, chambers, associations and public-facing partners who want to build credible Ireland-China cultural tourism cooperation.
ICCTA is an independent non-profit cultural tourism exchange platform. Its partnership pathway is intentionally focused: projects should serve cultural exchange, tourism promotion, heritage visibility, visitor reception or long-term institutional connection.
Five practical ways ICCTA can create value
Each pathway can stand alone, or become part of a larger campaign around a delegation, tourism season, cultural festival or city-branding objective.
Destination and city promotion
Support campaigns that introduce Ireland, Northern Ireland or Chinese destinations through culture, heritage, events, newsletters, video and partner networks.
Delegations and FAM trips
Shape visit objectives, local routes, guide support, partner meetings and post-visit storytelling for institutions and travel trade groups.
Guide-network matching
Connect serious enquiries with suitable local guides, interpreters or cultural experts across Ireland and Northern Ireland when available.
Events and heritage showcases
Develop public-facing or partner-facing activities around festivals, intangible heritage, craft, food, music, community and cultural tourism.
Newsletter and media features
Turn cooperation activity into permanent web pages, newsletter stories, LinkedIn/WeChat-friendly links and video storytelling.
China-ready support
Help Irish partners understand visitor expectations, cultural context, reception details and suitable communication formats for Chinese audiences.
How purpose-led work and funded cooperation can sit together
The association's purpose creates trust; funded cooperation creates the resources and momentum to keep projects alive. ICCTA can support paid or sponsored projects when they clearly serve cultural tourism exchange and stay within the association's cultural tourism focus.
Case study: Irish intangible cultural heritage in China
In October 2025, ICCTA supported Irish cultural heritage exchange in Beijing, connecting Irish performers, cultural practitioners, venues and partners through public presentation, private cultural networking and media storytelling.
The case is useful for partners because it shows a repeatable model: cultural content, event format, partner setting, visual assets and follow-up communication can work together as one cooperation pathway.
Case study: Hubei Wudang FAM trip and tourism promotion
In July 2025, ICCTA supported international cultural tourism exchange connected with Hubei's Shennongjia-Wudang Mountains-Three Gorges route, combining destination storytelling, FAM trip logic, international speaker contribution and travel trade-facing preparation.
This second case is useful for destinations and scenic areas because it shows how ICCTA can help turn local tourism resources into international-facing cooperation materials, familiarisation visits and follow-up communication.
Connect events, newsletters and media updates into one cooperation loop
For partners, strong cooperation needs clear public communication. ICCTA connects public pages, case studies, newsletters, photos and videos so one activity can become several useful communication materials.
Activity
Run or support an event, visit, FAM trip, guide-network project or tourism promotion meeting.
Publication
Publish a concise web update, newsletter feature, photo gallery or short video story.
Follow-up
Use the permanent link in LinkedIn, WeChat, partner proposals and future cooperation conversations.
What to send ICCTA
To make enquiries efficient, include the project objective, target audience, preferred dates, location, partner organisations, language needs, expected outputs and whether guide-network support or media coverage is required.
- Destination, institution or organisation name.
- What you want to achieve in Ireland-China cultural tourism cooperation.
- Whether the project needs guides, interpreters, FAM trip support, event support or media visibility.
- Any deadline, launch date, travel date or seasonal opportunity.
给中国合作伙伴的中文介绍
如果您来自中国的机构、企业、院校、文化组织或旅游业界，可以通过中文页面了解 ICCTA 的协会定位、合作方向、代表团与 FAM trip 支持，以及爱尔兰和北爱尔兰本地导游资源对接方式。