Real examples of cultural tourism cooperation
Selected ICCTA case studies showing how heritage exchange, destination promotion, FAM trips, events, media storytelling and partner follow-up can work together.
From cultural exchange to destination promotion
ICCTA's case library is designed to support partnership conversations with concrete examples from cultural exchange, destination promotion and FAM trip activity.
Irish Intangible Cultural Heritage in China, 2025
A cultural exchange case involving Irish music, harp, Uilleann pipes, Gaelic games, private partner networking and media storytelling in Beijing.
Hubei Wudang FAM Trip & International Tourism Promotion, 2025
A destination-promotion case connected with Hubei's Shennongjia-Wudang Mountains-Three Gorges route, FAM trip preparation and international tourism knowledge exchange.
Reusable cooperation models
These examples show different ways a cultural tourism activity can become a long-term cooperation asset.
Cultural and heritage events
Use the Beijing heritage case as an example for public cultural showcases, partner-facing receptions, performance coordination and media follow-up.
Destination promotion
Use the Hubei Wudang case as an example for scenic areas, cities and tourism organisations seeking international visibility and FAM trip support.
Partnership storytelling
Turn one activity into website pages, newsletters, video links, proposal material and partner follow-up instead of letting it disappear after the event.
Public storytelling without overclaiming
Each case is prepared with care, using approved public facts, suitable images and partner-facing language that keeps the focus on cultural tourism cooperation.
- Use verified public facts and approved images.
- Keep institutional references factual and proportionate.
- Frame commercial value as sponsorship, destination promotion, FAM trip support or partner visibility.
- Keep ICCTA's role clear: connector, organiser, cultural tourism platform and cooperation gateway.
Have a similar cultural tourism cooperation idea?
Send ICCTA a short brief with your objective, audience, location, timing, expected outputs and whether the project needs event support, FAM trip support, guide-network matching, media visibility or newsletter publication.